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Apple vs Blackberry. Great comeback
I just came across these two videos via Facebook wall post and I find it greatly entertaining. It’s comparative advertising at its very best. Blackberry takes a potshot at Apple, and Apple makes...
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Your staff are your biggest brand-threat
Before I get into my story, please note that a brand is not a logo on a cap, a sign on a shopfront or a wrap on your vehicle. Yes that is “branding”, which is a process. None of that is a brand. A...
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Brand ANC fails the future today
I’m a child of the 80s. Born in 1972 and grew up during the 70s, but mostly during the 80s because that’s when I started becoming aware of things. Yes I witnessed the 1976 unrest, but I was only 4...
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The myth of the savings account in bank branding
When I was 19 years old I started my first job at Coastal Metal Works in Woodstock, Cape Town. (yeah you can see I’ve been avoiding that company like the plague.. their website looks like digital...
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I wanna be a brand ambassador
Yesterday I saw the Volvo Facebook fanpage, which contains a great custom tab with high end graphics of David Tlale, Gert Johan Coetzee and Nkensani Nkosi posing next to Volvos they were given to drive...
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Brand African?
It started one day when I jumped in taxi in the Musgrave area to go to Overport City, and the taxi driver tried to spark a conversation with me in Zulu – his mother tongue. I politely responded in...
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Introducing the Social Media Starter Pack
On Monday 29 August 2011 Fluence New Marketing, the digital advertising agency I am the CEO of will launch the first interactive online course in Social Media in South Africa. Yes we know there are...
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Nothing Velvet about the Sky
I just had the most disappointing social media customer service experience ever. Yes EVER. E-V-V-E-E-R-R !!! I have been let down by Amazon when I ordered 8 books on 2010 and only received 2, with no...
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Why the prepaid debit card is just dumb
I just stumbled upon what ABSA bank calls an “innovation” in banking whilst reading the Consumer Fair paper. I was appalled that they would call this an innovation, because this is just one more clever...
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The ideal Game of Thrones Season 4 finale
Last week the fourth season of Game of Thrones ended, It was reported in the media that the creators of the Game of Thrones series reckon they have outdone themselves in this season, despite the fact...
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